Top News of the Week.

Issue 12/2012

The magic of toys and games appeals to almost anyone who’s young at heart. The City of Cape Town Africa will be hosting the first ever African Toy & Game Fair next year.

The magic of toys and games appeals to almost anyone who’s young at heart. The City of Cape Town Africa will be hosting the first ever African Toy & Game Fair next year.

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Popular Features.

  • Toy Biz
  • Inventors
  • Product Safety

The Toy Biz

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ATA provides a steady stream of data – research, statistics, trends and issue summaries – that help toy industry stakeholders maintain a competitive edge in the marketplace.ATA provides a steady stream of data – research, statistics, trends and issue summaries – that help toy industry stakeholders maintain a competitive edge in the marketplace.

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Inventors & Designers

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Find the talent you need in our resource directory of experienced inventors and designers. Inventors and designers not currently members of ATA can include their listing in our directory for a fee.Find the talent you need in our resource directory of experienced inventors and designers. Inventors and designers not currently members of ATA can include their listing in our directory for a fee.

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Product Safety

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Together with the various African government, ATA and its member companies are dedicated to ensuring the highest standards for safe toys. The process is dynamic: new issues emerge over time and standards must be continuously reviewed and enhancedTogether with the various African government, ATA and its member companies are dedicated to ensuring the highest standards for safe toys. The process is dynamic: new issues emerge over time and standards must be continuously reviewed and enhanced

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Recent News

To the Toy Aisle,…and Beyond!

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Ruth Green Concepts Inc.
Holiday wish lists line the pockets of shoppers and fill the email boxes of many at this time of year. The toy industry has created so many wonderful products that have benefited society in countless ways, yet I still feel blessed to have our work considered a ‘gift’.

Playing Santa: It's Not Too Late!

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Brainy Chick / The Game Aisle
It’s been more than a month since “Black Friday” and exactly a month since “Cyber Monday” so I’m guessing so I’m guessing many of you have most of your holiday shopping done – but did you forget something? Did you remember to include a new toy or game to a child in need on your shopping list?.

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ATA is dedicated to helping members grow their business and stay on top of industry developments. A recent survey indicates that members highly value our expert guidance on safety standards and compliance, our government advocacy initiatives in Africa and internationally, and our extensive outreach to the media on key issues as well as products and trends.

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